White Story X Mod Magazine, September 2020

White Story X Mod Magazine, September 2020

Editorial | The Aphrodite & Venetian Maxi Coat as featured in Mod Magazine's September issue.


White Story X Mod Magazine, September 2020

Publication: Mod Magazine 
Photography: Carmen Rose
Models: Madi Fogg & Neve Fogg
Hair & Makeup: Josie Hanuska


September 01, 2020 — White Story
Words from our Founder & Creative Director on adapting to lockdown

Words from our Founder & Creative Director on adapting to lockdown

An interview with Melbourne Fashion Week on the realities of business as usual during the current times.
August 27, 2020 — White Story
Notes on Motherhood with Rabia Siddique

Notes on Motherhood with Rabia Siddique

A dialogue between Fiona Myer & Rabia on motherhood, life, and raising children during current times.
June 25, 2020 — *MindArc Pty Ltd Collaborator
A Chapter at Home

A Chapter at Home

Notes on our latest collection, an edit of go-to pieces designed for current times. 

Made in Australia.

June 25, 2020 — White Story
An introduction to Rabia Siddique

An introduction to Rabia Siddique

An official welcome to the family for our new ambassador - humanitarian, lawyer, mother & friend Rabia Siddique.
May 01, 2020 — White Story
Island getaway with Belen Hostalet

Island getaway with Belen Hostalet

On tour with Belen Hostalet in White Story.
March 11, 2020 — *MindArc Pty Ltd Collaborator
Words from our Founder & Creative Director on IWD

Words from our Founder & Creative Director on IWD

In celebration of International Women's Day 2020, an interview with Founder and Creative Director Fiona Myer on the role of women in fashion, and the responsibility we share to elevate strong female stories. 

Role of fashion.
Fashion is to compliment women's lifestyles that have changed over decades. It is the necessities of life, a need to accomodate all women, whether they be teenagers, young mothers and right through to middle age. I feel this sense of dressing has changed and to be able to dress in a streamline way without the fuss is something important to me when I design. Accomodating women's needs in terms of size and fit, so that they feel comfortable and empowered. 

Most empowering pieces.
I would say the one I'm wearing, The Velvet Maxi trench coat paired with Phillipa dress. I was in the Paris Showroom a couple of weeks ago, threw this on and it just made me feel good.

Go-to outfit.
When I think about it, I was a bit of a tomboy so it was very much about blue jeans and runners (Spalding runners in those days) and a white T shirt. Hold that space, that could be the next collection.

Incorporating the "tomboy" aspect into design.
I feel that theres a resurgence and a connection between menswear. Menswear is largely about lifestyle and comfort and theres a real cross section between womenswear and menswear. As women, yes we want to feel empowered and special, but we equally just want to feel comfortable. I would say that intertwining practicality and design is important.

Words of wisdom for this generation of women.
Thinking from a motherly and professional perspective, just be true to yourself. Be kind to yourself, love yourself, we aren't going to get it right all the time but just give it a go! Give everything a chance and don't raise the bar too high or have expectations that are unforeseen, just be kind to yourself, I believe thats the real message in it. 


 
March 08, 2020 — White Story
A conversation with Vogue Australia

A conversation with Vogue Australia

Notes on our signature white shirt with Vogue Australia.
January 30, 2020 — White Story
Inside the 2019 annual white party

Inside the 2019 annual white party

See inside the White Story 2019 annual White Party.
December 31, 2019 — White Story
Portraits Project at Melbourne Fashion Week

Portraits Project at Melbourne Fashion Week

Melbourne Fashion Week portrait series by Stylist Kate Gaskin, featuring Lim Lee wearing WHITE STORY Bliss Skirt
September 04, 2019 — *MindArc Pty Ltd Collaborator
Emily Baker, December 2019

Emily Baker, December 2019

White Story Suki Dress, styled and photographed by Emily Baker
June 22, 2019 — White Story
Nat Kelley, May 2019

Nat Kelley, May 2019

Nat Kelley wears the Maestro Black Velvet Jumpsuit. Nat Kelley seen in WHITE STORY jumpsuit.
June 13, 2019 — White Story