Journal
White Story X Mod Magazine, September 2020
Editorial | The Aphrodite & Venetian Maxi Coat as featured in Mod Magazine's September issue.
Photography: Carmen Rose
Styling: Rosie DesChanel
Hair & Makeup: Josie Hanuska
Words from our Founder & Creative Director on adapting to lockdown
An interview with Melbourne Fashion Week on the realities of business as usual during the current times.
Notes on Motherhood with Rabia Siddique
A dialogue between Fiona Myer & Rabia on motherhood, life, and raising children during current times.
A Chapter at Home
Notes on our latest collection, an edit of go-to pieces designed for current times.
Made in Australia.
An introduction to Rabia Siddique
An official welcome to the family for our new ambassador - humanitarian, lawyer, mother & friend Rabia Siddique.
Words from our Founder & Creative Director on IWD
In celebration of International Women's Day 2020, an interview with Founder and Creative Director Fiona Myer on the role of women in fashion, and the responsibility we share to elevate strong female stories.
Role of fashion.
Fashion is to compliment women's lifestyles that have changed over decades. It is the necessities of life, a need to accomodate all women, whether they be teenagers, young mothers and right through to middle age. I feel this sense of dressing has changed and to be able to dress in a streamline way without the fuss is something important to me when I design. Accomodating women's needs in terms of size and fit, so that they feel comfortable and empowered.
Most empowering pieces.
I would say the one I'm wearing, The Velvet Maxi trench coat paired with Phillipa dress. I was in the Paris Showroom a couple of weeks ago, threw this on and it just made me feel good.
Go-to outfit.
When I think about it, I was a bit of a tomboy so it was very much about blue jeans and runners (Spalding runners in those days) and a white T shirt. Hold that space, that could be the next collection.
Incorporating the "tomboy" aspect into design.
I feel that theres a resurgence and a connection between menswear. Menswear is largely about lifestyle and comfort and theres a real cross section between womenswear and menswear. As women, yes we want to feel empowered and special, but we equally just want to feel comfortable. I would say that intertwining practicality and design is important.
Words of wisdom for this generation of women.
Thinking from a motherly and professional perspective, just be true to yourself. Be kind to yourself, love yourself, we aren't going to get it right all the time but just give it a go! Give everything a chance and don't raise the bar too high or have expectations that are unforeseen, just be kind to yourself, I believe thats the real message in it.
Portraits Project at Melbourne Fashion Week
Melbourne Fashion Week portrait series by Stylist Kate Gaskin, featuring Lim Lee wearing WHITE STORY Bliss Skirt
Nat Kelley, May 2019
Nat Kelley wears the Maestro Black Velvet Jumpsuit. Nat Kelley seen in WHITE STORY jumpsuit.