our story

WHITE STORY

We respectfully acknowledge the traditional custodians of this land where we live and work in the south eastern suburbs of Victoria, the Wurundjeri-william people, and pay our respects to Elders past and present.

Born to present an alternative to fast paced fashion cycles, White Story is dedicated to the philosophy of simplicity. Established from a single focus, our origins belong to the quintessential white shirt. The foundation of our story, and our wardrobe, as a piece that transcends time and generations.

MADE IN AUSTRALIA.

A STORY TO BE TOLD

A message from the Founder & Creative Director

"I wanted to create a brand that is distinguished by its design for philosophy for authenticity and season-less pieces. It is about a new way of dressing through versatile pieces for every occasion and that can be worn through every chapter of our lives. I believe every one has story that is truely unique and deserves to be shared, so join us on this journey as our story is told and each chapter unfolds."

- Fiona Myer

SUPPORTING AUSTRALIAN CRAFTSMANSHIP

Made in Melbourne

Cut and patterned in our Melbourne, Australia studio and made by a collection of local artisans, our Collections are an homage to Australian craftsmanship, one chapter at a time. 

CARE FOR THE FUTURE

Sustainability

We care about the future and have always understood the importance of caring for our environment, social responsibility and Australian made products, hence the WHITE STORY was born. We are dedicated to monitoring our carbon footprint and improving everything we do as we spread the word about the importance of caring for our future.

QUALITY

Slow Fashion

At White Story we recognise the importance of investing in curated pieces that will last you a life time. We work extremely closely with our manufacturers and suppliers to ensure we are sourcing fabrics of the highest quality and durability.

PERSONALISATION

Bespoke Tailoring

To begin the process for a bespoke White Story piece, typically a private appointment can be scheduled with either the High Street Armadale Boutique, the Sorrento Beach House or the studio directly. This then begins the making of the Bespoke piece, with clients working alongside the White Story team to create their bespoke piece. This can be based on past collection pieces or new designs which are entirely unique.

NEW WAY OF DRESSING

The Power of Simplicity

Our collections highlight a new way of dressing in which we find ourselves in today as we reflect on the power of simplicity, with a sophisticated and modern take on the classic look, creating a true sense of elegance.

INSPIRATION

Timeless Design

Timeless essentials made for the modern women: exploring effortless style with beautiful fabrics and focusing on the details in creating truely timeless pieces for you to wear for years to come. Buy now and love forever with White Story.