Our Story

Founded on the pillars of purity, simplicity, authenticity and timelessness, WHITE STORY is an Australian ready to wear label dedicated to creating season-less staples that challenges traditional fashion-cycles, trends and seasons.

Founder and Creative Director Fiona Myer’s passion for ceramics, architecture, fashion, contemporary art and fashion forecasting inform the silhouettes of each collection, and an overall aesthetic that strips away clutter and brings fashion to a core essence. With a unique take on tailoring, WHITE STORY focuses on effortless essentials with memorable craftsmanship and design.

Fiona Myer’s eye for detail and passion for all things white lead to the inevitable design of  bridal gowns. Under WHITE STORY Bridal, the team creates bespoke gowns, informed by the bride to create pieces as unique as the individual. Ensuring intimate and special experiences for the bride, WHITE STORY creates memorable designs through high standard of artisanship and service.

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