We respectfully acknowledge the traditional custodians of this land where we live and work in the south eastern suburbs of Victoria, the Wurundjeri-willam people, and pay our respects to Elders past and present. 

The art of simplicity.

A modern Australian design house committed to old-world craftsmanship. 

Chapters of ready-to-wear & bespoke tailoring.

Made in Australia. Founded by Fiona Myer.

Born to present an alternative to fast paced fashion cycles, we are dedicated to the philosophy of simplicity. Established from a single focus, our origins belong in the quintessential white shirt - the foundation of our story, and our wardrobe, as a signature piece that transcends time and generations.

Cut and patterned in our Cremorne warehouse and made by a collection of local craftsmans, we are committed to investing in local industry. A forerunner in the Australian garment trade, ours is a pursuit to revive old-word artisanship and craft, one story at a time. 

Evolving into a ready-to-wear collection, our premise is simple, create signature pieces that transcend seasons and generations. Chapters of modern essentials designed to live in as you write the next chapters of your story. 

Sizing Chart



All measurements listed below are in centimetres and based on actual body measurements, not garment measurements.

White Story styles vary from fitted to relaxed off body styling however, each design is still created to fit around the measurement chart specifications.

<h1>WHITE STORY </h1><p></p><h3>SIGN UP</h3><p></p>