Founded in 2015 by Melbourne-based Creative Director, Fiona Myer, WHITE STORY was born to present an alternative to fast-paced luxury fashion cycles. The brand was built around the philosophy of simplicity and authenticity. Established from a single focus, our origins are rooted in the quintessential WHITE SHIRT ⁠— the foundation of our craft, and our wardrobes. 

Nearly a decade on, White Story has evolved into a full ready-to-wear brand that continues to pay homage to Australian craftmanship.  

Each White Story piece is designed, cut and patterned by hand in our Cremorne studio, using the finest materials and noblest of fibres. At White Story we are committed to supporting local artisans, with many of our pieces crafted on Australian soil.  

Every collection is consciously designed to pair back with pieces from collections past, allowing the White Story woman to build their timeless wardrobe season after season.  

"In a world that is fast becoming complicated, White Story is about finding simplicity in all that we do and all that we wear. It's the space between the lines that allows us to dream.” - Fiona Myer