Autumn Winter '26 New Arrivals
The next chapter of Winter arrives with six considered pieces designed to build upon the foundation of our Autumn collection.
Rich cashmeres, touches of seafoam and a refined bootcut jean introduce new proportions and textures, inviting fresh ways to wear what already exists in your wardrobe.
Sarah Cardigan Cocoa Marle
Arctic Cashmere Knit Charcoal Marle
Gemma Cropped Jacket Seafoam
Balthazar Sweater Beige
CASHMERE
Refined fabrics.
OUTERWEAR
The final layer.
Long Fez Short White Cotton
AS SEEN ON
WHITE STORY – Timeless Luxury Designer Clothes for Women in Australia
True luxury is often inherited not through objects, but through standards — how things are made, how people carry themselves, and how legacy is protected and reimagined.
Founded by Creative Director Fiona Myer, White Story offers a considered approach to modern dressing — grounded in noble fibres, refined tailoring, and timeless design.
As one of Australia’s most innovative women’s fashion brands, White Story creates designer clothes for women defined by longevity, refinement, and timeless design.
Designed in Australia, each collection is crafted with longevity in mind, balancing structure, softness, and versatility for modern living.
From elevated shirting and tailored outerwear to refined knitwear and fluid dresses, White Story creates wardrobe foundations intended to be worn across seasons and years alike.
At the core of White Story is a commitment to fewer, better pieces. Offering a more refined approach to investment dressing, each garment is designed to integrate effortlessly into the modern wardrobe, allowing women to dress with ease and intention.
Working from our Cremorne studio, collections focus on quality fabrication, thoughtful construction, and timeless silhouettes — crafted in natural fibres including cashmere, wool, cotton, and linen.
Defined by clean lines, tonal palettes, and purposeful silhouettes, White Story collections are designed around versatility and longevity.
Tailored blazers, elevated knitwear, refined shirting, and softly structured outerwear are created to move seamlessly between work, travel, occasion wear, and everyday wear — from women’s designer workwear and business casual outfits to refined essentials including designer knitwear, women’s blazers, and linen dresses.
Explore the White Story online boutique to discover timeless pieces designed to pair back effortlessly across seasons.
Founded in Melbourne by Creative Director Fiona Myer, WHITE STORY offers a considered approach to modern dressing — grounded in noble fibres, refined tailoring, and timeless design.
Designed for women who value simplicity and longevity, our collections bring together elevated shirting, refined knitwear, tailored outerwear and wardrobe essentials created to move effortlessly through seasons and years alike.
Each WHITE STORY piece is designed with versatility in mind, balancing modern sophistication with everyday wearability. Available both online and in-store, the collections offer an intentional alternative to fast-moving trends and excess.
Experience WHITE STORY in person at our boutiques in Armadale, Double Bay, Mosman, Noosa, and Sorrento, or explore the online boutique to discover timeless Australian design shaped by craftsmanship, natural fibres, and understated luxury.