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WHITE STORY was born to present an alternative to fast-paced luxury women’s fashion cycles and is dedicated to the philosophy of simplicity. Established from a single focus, our origins belong in the quintessential white shirt ⁠— the foundation of our story and every great wardrobe.

Starting with our flagship women’s designer clothing boutiques in Melbourne, Australia, we also offer a simplified approach to shopping designer women's fashion online. For designer women's clothing in Melbourne and Australia-wide, White Story offers a refreshed perspective on designer women’s fashion. 

Who We Are 

Since our inception in 2015 and the launch of our first piece of designer ladies’ fashion - the quintessential t-shirt dress, we have approached fashion from an alternative viewpoint. We hoped to create a moment to stop, to ponder, to breathe and demonstrate that women’s designer clothing can be crafted thoughtfully and without unnecessary excess. 

Our curated, capsule collections of women's designer clothing in Australia offer a crisp, fresh and effortlessly chic approach to designer women's clothing. Our goal at White Story is to inspire women through timeless, modern and tailored designer ladies’ fashion with an unexpected edge. 

What We Do

Cut and patterned in our Cremorne studio supporting local craftsmen and using noble fibres, White Story has evolved to become a full ready-to-wear brand that continues to pay homage to Australian craftsmanship, one chapter at a time. 

This dedication to utilising local talent means that over 90% of our pieces are designed and made in Australia. We responsibly source and use only the highest quality materials we can find whether this is 100% silk, buttery soft cashmere or crisp cotton. 

As proud manufacturers of Australian designer women's clothing, our designs deliver the wearer effortless style and the ultimate in versatility. Using rich textures, clean colour palettes and lush fabrics, our designer clothing for women can be easily adapted to suit your preferred look. 

Why Shop Women's Designer Clothing With White Story?

Our collections of women's designer clothes are both timeless and inspiring in their simplicity. Our commitment to celebrating Australian craftsmanship and talented local designers sets us apart from other fashion houses. It’s designer women’s clothing with a difference. 

Every item we design and manufacture is done so with the utmost care, with the intention for them to last season after season. We eschew fast fashion in favour of classic, foundational pieces that transcend trends. Our luxury ladies’ fashion can be worn comfortably in any number of settings from the office to a casual luncheon, cocktail party and more. 

Our customers value quality over quantity and appreciate classic, chic fashion pieces that represent an investment in their wardrobe. We offer bespoke tailoring for the perfect fit and an easy shopping experience either online or via one of our ladies’ designer boutiques in Melbourne. 

We ship our women's designer clothes Australia-wide and offer a streamlined returns policy for your peace of mind. 

Experience a fresh, new chapter in your fashion journey and step out with confidence with White Story. 

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