WHITE STORY – A Study in Fabric, Form and Australian Design

Founded by Creative Director Fiona Myer, White Story is grounded in noble fibres, refined tailoring and an enduring approach to design.

Designed in Australia, each collection is shaped by fabric, proportion and craftsmanship, bringing together signature shirting, tailored outerwear, knitwear and softly structured dresses.

As an Australian women’s fashion brand, White Story creates pieces with longevity in mind, designed to move easily through the wardrobe and be returned to across seasons and years.

At the core of White Story is a commitment to fewer, better pieces. Each garment is designed to sit naturally within the wardrobe, bringing together ease, versatility and a sense of permanence.

Working from our Cremorne studio, collections are shaped by quality fabrication, thoughtful construction and enduring silhouettes, crafted in noble fibres including cashmere, wool, cotton and linen.

Defined by clean lines, tonal palettes and purposeful silhouettes, White Story collections are designed with versatility and longevity in mind.

Tailored blazers, elevated knitwear, refined shirting and softly structured outerwear form the foundation of each collection, designed to move easily between work, travel, occasions and the everyday.

Explore White Story online to discover designer womenswear created to sit naturally together, with pieces that can be layered, reworked and returned to across seasons.

Founded in Melbourne by Creative Director Fiona Myer, White Story began with a focus on the white shirt and has since evolved into a complete Australian womenswear collection.

Shirting remains central to the brand, joined by knitwear, tailoring, outerwear and dresses designed with an emphasis on fabric, proportion and construction.

Working with noble fibres including linen, cotton, wool and cashmere, each collection explores new silhouettes and seasonal colour while maintaining a clear and recognisable point of view.

Experience White Story in person at our stores in Armadale, Double Bay, Mosman, Noosa and Sorrento, or discover the latest collection online.