We respectfully acknowledge the traditional custodians of this land where we live and work in the south-eastern suburbs of Victoria, the Wurundjeri-William people, and pay our respects to elders past and present.

Founded in 2015 by Melbourne-based Creative Director Fiona Myer, WHITE STORY was born to present an alternative to fast-paced fashion cycles and is dedicated to the philosophy of simplicity. Established from a single focus, our origins belong in the quintessential white shirt ⁠— the foundation of our story, and our wardrobe.

Cut and patterned in our Cremorne studio supporting local craftsmen and using noble fibres, White Story has evolved to become a full ready-to-wear brand that continues to pay homage to Australian craftsmanship, one chapter at a time.