Founded in 2015 by Melbourne-based Creative Director Fiona Myer, WHITE STORY was born to present an alternative to fast-paced luxury fashion cycles and is dedicated to the philosophy of simplicity. Established from a single focus, our origins are rooted in the quintessential WHITE SHIRT ⁠— the foundation of our craft, and our wardrobe.

"In a world that is fast becoming complicated, White Story is about finding simplicity in all that we do and all that we wear. It's the space between the lines that allows us to dream.” - Fiona Myer

Every White Story piece is designed, cut and patterned by hand in our Cremorne studio, using the finest materials and noblest of fibres. At White Story we are committed to supporting local artisans, with the majority of our pieces constructed on Australian soil.

After nearly a decade, White Story has evolved into a full ready-to-wear brand that continues to pay homage to Australian craftmanship, offering elevated and effortless silhouettes, one chapter at a time.