Fiona's JOURNAL

The year unfolded in soft focus.

Shaped by movement, by place, and by time spent observing how things are made. Design journeys led us back to the essence of craft—where intention lives in every detail.

We returned to the discipline of craftsmanship. To patterns cut with intention. To seams finished as beautifully on the inside as they appear from afar. Our collections were guided by a respect for material—linen with weight and air, cottons chosen for their clarity, and cashmere of rare softness, sourced for its purity and lasting elegance. These are fabrics that reveal themselves slowly, rewarding touch, movement, and time.

White Story has always spoken to those who understand that refinement is felt, not announced. This year, that philosophy deepened. We designed for lives well lived—pieces that travel, endure, and become personal. Garments that sit quietly in a wardrobe, yet hold their presence season after season.

As we close this chapter, we do so with gratitude and quiet anticipation. The year ahead carries new stories, new textures, and a considered evolution of our design language. In 2026, we will reveal collections that continue this dialogue—thoughtful, elevated, and unmistakably White Story.