White Story is excited to announce the opening of its fifth store on the prestigious Military Road, Mosman, NSW. This new location marks not only a significant milestone in our journey but also the deepening of our cherished connection with our loyal Sydney clientele.
Founded in 2015 by Melbourne-based Creative Director Fiona Myer, White Story was created with a clear vision: to provide a refined alternative to the fast-paced world of luxury fashion. Focused on simplicity and authenticity, our brand quickly became known for its dedication to timeless pieces, with the iconic WHITE SHIRT at its core.
White Story’s physical presence began with our first store on High Street, Armadale, in 2021, followed by stores in Sorrento, Victoria, Noosa, Queensland, and Double Bay, New South Wales. The warmth and support we’ve received from our Sydney clients has been overwhelming, and we are thrilled to extend that relationship with the opening of our Mosman store in December 2024.
In keeping with our commitment to refined and thoughtfully designed spaces, the new store will feature signature White Story American oak furniture and organic linen lampshades and detailing, offering an inviting and serene atmosphere for our visitors. This blend of elegant design and natural materials reflects the essence of our brand—timeless, simple, and always authentic.
Our Sydney clientele has shown remarkable loyalty, and this new store is more than just an expansion—it’s a testament to the vibrant community we’ve cultivated over the years. Located on the coveted Military Road, we’re excited to connect with a wider audience of women who value the artistry of slow fashion and refined design.
As White Story continues to grow, we are excited about what the future holds and can’t wait to welcome you to our Mosman store. Thank you for being part of our journey, and we look forward to what comes next.
Discover the collection at Shop 1/647 Military Road, NSW 2088, open from December 6th.