“There are years that ask questions, and years that answer.” 
- Zora Neale Hurston

A dedication to the Mother’s who raise us, and those we are learning to become.
To celebrate a very special Mother’s Day as the White Story family continues to grow, this year we marked the occasion surrounded by a few of the women who teach us so much. Over conversations between generations, we discussed the lessons we hope to pass down, those our children teach us, and our hopes as Mother’s, and as women, for the year ahead.

On behalf of White Story Creative Director Fiona Myer’s foundation, Shirts on Backs, 10 percent of retail sales from cashmere sweaters sold on May 7th and May 8th will be gifted to the Salvation Army, to support their homeless programs. A small gesture to the collective strength of all Mother’s, not just today, but during the seemingly unnoticed moments too. 


What lessons do you hope to pass down to your children?
To treat people the way you would like to be treated. Above all to be considerate and kind.
In conversation with Victoria Baillieu and mother Gill Myer, pictured with son Archie.


What lessons do you hope to pass down to your children?
“Cherish every moment with over ones. Life is too short to hold grudges, if you hurt someone say sorry!
In conversation with Georgia Maddern and mother Michele Maddern, pictured with daughter Marigold for Mother’s Day 2021.


What can our children teach us?
“The state of the world has no bearing on their sense of adventure, desire to learn or ability to love. They have made my heart want to burst a million times over and I hope I’ll never lose that feeling”.
In conversation with Adelaide Badgery and mother Annabelle Myer, pictured with sons Theo and Roddy for Mother’s Day 2021.


What lessons do you hope to pass down to your children?
“To treasure family as our greatest love”.
In conversation with Priscilla Giannarelli Licuria and her mother Maryanne Giannarelli, pictured with son Luca for Mother’s Day 2021.



What lessons do you hope to pass down to your children?
“Treat everyone as equal no matter their background. And It is ok to cry and show emotion.”
In conversation with Charlotte Roche and mother Andy Gibson, pictured with daughter Blossom for Mother’s Day 2021.


May 09, 2021 — White Story